About Us

Our story

This venture began while navigating my own mental health journey.

I have always been a very motivated person who has often neglected their wellbeing to be ‘busy’ and ‘successful’. 

Between studying a Bachelor of Laws/Journalism and running another business, I often found myself constantly stressed, run-down, and feeling guilty for taking any ‘me time’.

Having burnt the candle at both ends for too long, I took a break and narrowed down what was really important in life and how I could get there…

I’ll give you a hint: self-care!

As Audre Lorde eloquently says, “caring for yourself is not self-indulgence, it is self-preservation.” 

I realised the importance of taking responsibility for the life I want to live, treating myself with kindness, redefining expectations and boundaries, and working towards making balanced lifestyle choices.

While this is something I am still working on personally, I realised how I’ve always cherished the opportunity to support others to be the best version of themselves.

I may not be a qualified psychologist or life coach, but I sure am passionate about putting smiles on people’s faces and helping others feel less alone in their struggles.

Let me do the groundwork for you! Whether it’s personally curating a collection of self-care products to help boost your mood, sharing stories of others who have walked in your shoes or creating a like-minded community to share your thoughts, I’m here to remind you that YOU ARE NOT ALONE.

I can’t wait to be the metaphorical support person/cheerleader delivered to your door in a little wellness box. Because you’re already strong, capable and loved. Sometimes you just need a little nudge in the right direction.


Lots of love,

Abby x